Selling Insurance Online – Making an Ecommerce Website Business Efficient
E-commerce adoptions by various sectors spurred rapid digitalization that greatly improved business efficiency, which even the insurance industry doesn’t ignore. As the solution starts with having a state-of-the-art insurance system, the next step is to look for the best in ecommerce website development services. After all, an ecommerce website will serve as the online front-office of the insurance company.
Nowadays, majority of potential insurance clients visit as many insurance offices as they want by simply going online. An insurance website allows them to compare policies, request for a quotation and possibly, request for a discount before arriving at a decision to purchase an insurance policy online.
The Most Important Pages of an Ecommerce Insurance Website
The following web pages are considered as essential because their elements and content can make visitors interested on what your insurance company has to offer. Still, keep in mind that simply building an ecommerce website will immediately change things magically. There’s a multitude of insurance agencies jockeying for a position at the top pages of Google’s search pages. This means your ecommerce insurance website must have SEO- and user-friendly structure and content.
The Home Page – ItbNeeds to be as Value-Packed as Possible
Ideally, the home page must have all the elements that will make a visitor stay and plan to return to, in the immediate future. Adding a video that summarizes everything the insurance company offers as services, insurance products and successful client-use cases, can convince visitors of the reliability of your insurance agency.
Including a short subscription form that will allow you to obtain the name and email address of visitors. To avoid filling up the home page with too many information, simply provide a live link to the Service or Product Page containing additional relevant details.
The Services and Products Page
Since it’s not advisable to fill up your home page with too many details, there should be corresponding service and product pages from which visitors can access important and comprehensible information. Info should include coverage, terms of validity, prices and offers of discounts and other relevant details but refrain form making visitors wade through a lot of technical information.
The About Us Page
In most cases, potential customers who get to like what they see and read in the Home Page and the Services/Product page will also take interest in knowing the people behind the insurance company. The About Us page is the best place where you can present information to support your claims of being a highly-acclaimed provider. Here you can mention your certifications, present client testimonials and any socio-civic community activities that bring your insurance company in the best light.
The Contact Page
The Contact Us Page is important to every online consumers because it immediately indicates a company’s sincerity in providing them the assistance they need in every ways possible. That being the case, this page must contain the agency’s customer service hotline phone number/s, physical address, email address, social media accounts and a map that clearly indicates where the office is located.
Along with the contact information, it would be ideal to add a contact form that would enable clients to ask clarifying questions in relation to their request for quotes.
Blogs that Provide High Quality Content
Blog pages that provide highly relevant information and answers to what most insurance consumers want to know of, is the best way to get Google to find your insurance website. If your visitors find your content highly relevant, your website has greater chances of increasing organic traffic and possibly social media followers.
Tags: Ecommerce Website, Important Pages of an Ecommerce Insurance Website, Selling Insurance Online